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Project :
Social Media Management

Content Production
Social Media Optimization

COUNTRY CHOICE

Finding the brand edit value

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BRIEF :

How a packaged beverage product is not only purchased for immediate drinking. We offer Country Choice, a product from PT. Sinar Sosro, which is only available in supermarkets, is quite different.

 

Adds an edit value to the use of the product so that there are other reasons for the audience to buy the product. Edit this value is also the appeal of digital branding.

HOW TO :

Creating an identity as well as a big message in the campaign to be conveyed widely in accordance with the character of the product

Optimizing content using advertising by maximizing the spread of content to get results that match the target

Turn strategic content into a monthly plan according to trends

Helping collaboration with third parties such as KOL or the media to maximize the campaign

Create pillar content to provide POV of messages

Make the difference in  other products with a strong visual identity

Determine the type of brand persona by using activities that match the brand

RESULT :

Digital assets continue to grow, the content that we provide has a successful organic and paid impact. They not only give reactions, but the content we present makes them share content on social media and save it on their Instagram.  

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INCREASE FOLLOWERS

> 1.000

AVG LIKE / MONTH

1.218

ENGAGEMENT RATE

2%

TOTAL COMMENT / MONTH

121