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Project :
Social Media Management
Content Production
Social Media Optimization
COUNTRY CHOICE
Finding the brand edit value
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BRIEF :
How a packaged beverage product is not only purchased for immediate drinking. We offer Country Choice, a product from PT. Sinar Sosro, which is only available in supermarkets, is quite different.
Adds an edit value to the use of the product so that there are other reasons for the audience to buy the product. Edit this value is also the appeal of digital branding.
HOW TO :
Creating an identity as well as a big message in the campaign to be conveyed widely in accordance with the character of the product
Optimizing content using advertising by maximizing the spread of content to get results that match the target
Turn strategic content into a monthly plan according to trends
Helping collaboration with third parties such as KOL or the media to maximize the campaign
Create pillar content to provide POV of messages
Make the difference in other products with a strong visual identity
Determine the type of brand persona by using activities that match the brand
RESULT :
Digital assets continue to grow, the content that we provide has a successful organic and paid impact. They not only give reactions, but the content we present makes them share content on social media and save it on their Instagram.
INCREASE FOLLOWERS
> 1.000
AVG LIKE / MONTH
1.218
ENGAGEMENT RATE
2%
TOTAL COMMENT / MONTH
121
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